Believing in a Dairy-free Future

The Challenge

Cows are great. Cheese is great. But the process of getting from one to the other isn’t. It’s fraught with ethical and environmental complications. Enter a young French company creating lab-made, dairy-free cheese. Cheese that, nonetheless, tastes as though it’s from the pastures of Île-de-France. They came to us with a specific ask: what to call their brand. We first immersed ourselves in the broader sustainable foods sector. And then, together, created a name (and personality). One that celebrates no longer having to choose between taste and conscience. Enter Standing Ovation.

GOODLOVE DELIVERED

• Planning

• Competitor Insights

• Name development

• Brand Identity

• Website

How We Did It

Once we decided on the name, we developed a distinct tone of voice and the building blocks of a new brand identity. This formed the basis of their new website. And, as the company are still early on in their journey, allows Standing Ovation to use it more as they grow. We demonstrated its versatility by illustrating how it could work across different touchpoints. From outdoor ads to Insta posts to team swag.

What Our Clients Say

"GoodLove has been a great partner to work with. They challenged us on our original brief and helped us to think differently. We are delighted with the results. Finding a new name was critical for us - it's not an easy challenge but the team has delivered. The brand identity is wonderful and really sets us up for future growth."

Other Projects

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Get in touch

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If you’re ready to scale belief in your business, or just want to find out more about how we can help, we’d love to hear from you
Say Hello

Believing in a Dairy-free Future

The Challenge

Cows are great. Cheese is great. But the process of getting from one to the other isn’t. It’s fraught with ethical and environmental complications. Enter a young French company creating lab-made, dairy-free cheese. Cheese that, nonetheless, tastes as though it’s from the pastures of Île-de-France. They came to us with a specific ask: what to call their brand. We first immersed ourselves in the broader sustainable foods sector. And then, together, created a name (and personality). One that celebrates no longer having to choose between taste and conscience. Enter Standing Ovation.

GOODLOVE DELIVERED

• Planning

• Competitor Insights

• Name development

• Brand Identity

• Website

How We Did It

Once we decided on the name, we developed a distinct tone of voice and the building blocks of a new brand identity. This formed the basis of their new website. And, as the company are still early on in their journey, allows Standing Ovation to use it more as they grow. We demonstrated its versatility by illustrating how it could work across different touchpoints. From outdoor ads to Insta posts to team swag.

What Our Clients Say

"GoodLove has been a great partner to work with. They challenged us on our original brief and helped us to think differently. We are delighted with the results. Finding a new name was critical for us - it's not an easy challenge but the team has delivered. The brand identity is wonderful and really sets us up for future growth."

Other Projects

Sunt Deserunt

Perferendis

Heading

Heading

Get in touch

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
If you’re ready to scale belief in your business, or just want to find out more about how we can help, we’d love to hear from you
Say Hello

Believing in a Dairy-free Future

The Challenge

Cows are great. Cheese is great. But the process of getting from one to the other isn’t. It’s fraught with ethical and environmental complications. Enter a young French company creating lab-made, dairy-free cheese. Cheese that, nonetheless, tastes as though it’s from the pastures of Île-de-France. They came to us with a specific ask: what to call their brand. We first immersed ourselves in the broader sustainable foods sector. And then, together, created a name (and personality). One that celebrates no longer having to choose between taste and conscience. Enter Standing Ovation.

GOODLOVE DELIVERED

• Planning

• Competitor Insights

• Name development

• Brand Identity

• Website

How We Did It

Once we decided on the name, we developed a distinct tone of voice and the building blocks of a new brand identity. This formed the basis of their new website. And, as the company are still early on in their journey, allows Standing Ovation to use it more as they grow. We demonstrated its versatility by illustrating how it could work across different touchpoints. From outdoor ads to Insta posts to team swag.

What Our Clients Say

"GoodLove has been a great partner to work with. They challenged us on our original brief and helped us to think differently. We are delighted with the results. Finding a new name was critical for us - it's not an easy challenge but the team has delivered. The brand identity is wonderful and really sets us up for future growth."

Other Projects

Aut Harum

Sunt Deserunt

Heading

Heading

Get In Touch

If you’re ready to scale belief in your business, or just want to find out more about how we can help, we’d love to hear from you
Say Hello

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PEACE & LOVE & WEBSITES &

PEACE & LOVE & WEBSITES &