INDEPENDENT THINKING. EXTRAORDINARY POSSIBILITIES.MORE IMAGINATION.
MORE IMAGINATION.
LESS SAME.
Branding, websites and campaigns.
Based in Somerset, Kentucky. Working everywhere.
One creative partner connecting it all.
CAPITAL / CAMPAIGN CONCEPT
SUMMERTIME
BALL.CAREER PORTFOLIO / TEAM WORK
BALL.CAREER PORTFOLIO / TEAM WORK
All that imagination.
In your corner.
SUNLINE STAYS / FEATURED PROJECTA DIFFERENT KIND OF ESCAPE.
IDEASforDAYS.
Turning a distinctive place to stay
into somewhere you can picture yourself.
GOOD IDEAS. OUT IN THE WORLD.THE SAME STUDIO.
01 / 03THE SAME STUDIO.
Never the same story.
SUNLINE STAYS / BRAND IDENTITY · DIGITAL EXPERIENCE · INTERIOR COLLABORATION
FLOATHOUZZ
Lake Cumberland Farmers Market
Seashell Books
Baxter’s Coffee
Master Musicians Festival
LCDHD
Gorilla Lift
The Downtowner
Heffelfinger Tree Farm
Melinda Gillum Dalton
Hatfield-Jeffers
Lifeline Homecare
Lake Cumberland Endodontics
W Aesthetics
Central Kentucky Home & Lawn
Queen City Specialty Tax Services
Alan Keck — Mayor of Somerset
Heart Song Farms
Shine House
Derby Eve Gala
Choose a project. Explore the thinking.
INDEPENDENT DESIGN. EXPERIENCE SINCE 1999.
FLOATHOUZZ / CREATIVE PARTNERSHIPBRAND · PRINT · LARGE FORMAT
ONE BRAND.EndlessPOSSIBILITIES.
From the first impression
to the pieces people take home.
FLOATHOUZZ / THE PARTNERSHIP IN PRACTICE.Connected.
Connected.
By design.
It started with a website. It grew into a creative partnership—bringing FLOATHOUZZ’s story to life online, in print and out on the boat-show floor.
Explore the pieces. See how they work together.
Explore the project ↗A story worth taking home.
A gatefold brochure gives prospective guests and owners something tangible to explore, with the same visual language they meet online.
ONE CREATIVE PARTNER. MORE WAYS FORWARD.GOOD
GOOD
COMPANY.
For the long run.
Launch a website. Build an identity. Give a campaign a clear direction. Find the right starting point for your business.
YOUR NEXT CHAPTER
A new
brand.
A better
website.
What’s next?
01
ONGOING CREATIVE PARTNERSHIP
02Keep good ideas coming.
A tailored plan for campaigns, collateral and continuing design support.
BRAND STRATEGY + IDENTITY
03Make your mark.
A clear point of view and a distinctive identity that carries across everything you do.
WEBSITE DESIGN
Build your next chapter.
Three website packages, with clear scope and a relevant project to explore.
COLLABORATIVELY MINDED.
INDEPENDENT STUDIO. BIG CREATIVE ENERGY.Hi, I’m Shirer.
Hi, I’m Shirer.
Founder. Creative lead.
I’m the designer and creative partner behind SUPERFAB DIGITAL. After years working with brands in the U.S. and UK, I’ve made Kentucky home—bringing that wider perspective to businesses with something worth sharing.
I love getting to know the people behind a business, finding what makes it special and turning that into design that feels right and works hard. Every project starts with a clear creative direction, with the right team and expertise brought together around the work.
You bring the ambition.
Let’s make something worth noticing.
THE TOOLS ARE FAST. THE THINKING IS SUPERFAB.New tools.
New tools.
Same principles.
AI moves fast.
Good design takes direction.
From Adobe Creative Cloud and Figma to Webflow and AI-assisted workflows, knowing the craft helps us choose the right tools—and use them with purpose.
The stack keeps changing. The job stays the same: understand your business, make considered decisions and create work that connects.
Put a creative mind in your corner“Great experience and easy to work with”
01 / DIRECT
Set a direction around your business.
02 / QUESTION
Check the message, accuracy and fit.
03 / REFINE
Bring the details into one coherent brand.
GOOD COLLABORATION TRAVELS.BASED IN KENTUCKY.
BASED IN KENTUCKY.
Working everywhere.
Clear briefs, scheduled reviews and shared feedback keep projects moving across locations.
A WORLD OF POSSIBILITIES.
LOCAL ROOTS.
OPEN POSSIBILITIES.
OPEN POSSIBILITIES.