Let’s talk ↗
INDEPENDENT THINKING. EXTRAORDINARY POSSIBILITIES.

MORE IMAGINATION.
LESS SAME.

Branding, websites and campaigns.
Based in Somerset, Kentucky. Working everywhere.
One creative partner connecting it all.

SUNLINE STAYS / HOSPITALITY / PROJECT PHOTOGRAPHY
CENTRAL KENTUCKY HOME & LAWN / WEBSITE
SUNLINE STAYS / WEBSITE
FARMERS MARKET / WEBSITE
QUEEN CITY / WEBSITE
MMF / MUSIC + IDENTITY / CAREER WORK
BAXTER’S COFFEE / SCENIC ROUTE / CONCEPT BOARD
BAXTER’S COFFEE / BEAN AROUND / CONCEPT BOARD
HEFFELFINGER TREE FARM / BRAND IDENTITY
B & B Barnwood logo
B & B Barnwood
Bluegrass Juice Company logo
Bluegrass Juice Company
Goldenrod Financial Planning logo
Goldenrod Financial Planning
West Cabinet logo
West Cabinet
Tohill Dentistry logo
Tohill Dentistry
Saint Patrick logo
Saint Patrick
Shine House logo
Shine House
Karmahub logo
Karmahub
Heffelfinger Tree Farm logo
Heffelfinger Tree Farm
LLOYDSPHARMACY / OUTDOOR CONCEPT
LCDHD / COVID CAMPAIGN / BILLBOARD
LCDHD coordinated campaign and social creative
FARMERS MARKET / BILLBOARD
CAPITAL / CAMPAIGN CONCEPT
CAPITAL / SUMMERTIME BALL / CAREER CONCEPT
SUMMERTIME
BALL.CAREER PORTFOLIO / TEAM WORK
CHAIR COLLECTION / HANDMADE + ILLUSTRATION
PETER PAN CHAIR / SELF-INITIATED
ALICE IN WONDERLAND / ORIGINAL CHAIR ILLUSTRATION
Shirer, founder and creative lead of SUPERFAB

All that imagination.
In your corner.

Explore a creative partnership ↗
SUNLINE STAYS / WEBSITE + HOSPITALITY
All project stories ↗
SCROLL FOR A DIFFERENT PERSPECTIVE ↓
Sunline Stays yellow living room with lake views
SUNLINE STAYS / FEATURED PROJECTA DIFFERENT KIND OF ESCAPE.

IDEASforDAYS.

Turning a distinctive place to stay
into somewhere you can picture yourself.

Explore Sunline Stays ↗
GOOD IDEAS. OUT IN THE WORLD.

THE SAME STUDIO.
Never the same story.

01 / 03
Sunline Stays project cover

Sunline Stays

BRAND IDENTITY · DIGITAL EXPERIENCE · INTERIOR COLLABORATION
FLOATHOUZZ project cover

FLOATHOUZZ

Brand Development • Marketing Strategy • Digital Experience • Creative Direction
Lake Cumberland Farmers Market project cover

Lake Cumberland Farmers Market

BRAND IDENTITY · DIGITAL EXPERIENCE · CAMPAIGN CREATIVE
Baxter’s Coffee project cover

Baxter’s Coffee

ANNIVERSARY MERCHANDISE · ILLUSTRATION · DESIGN DEVELOPMENT
Master Musicians Festival project cover

Master Musicians Festival

Illustration • Merchandise Design • Event Creative
LCDHD project cover

LCDHD

BILINGUAL CAMPAIGN · CREATIVE DIRECTION · PUBLIC INFORMATION
Heffelfinger Tree Farm project cover

Heffelfinger Tree Farm

Christmas Tree Farm • Brand Identity • Print
Lifeline Homecare project cover

Lifeline Homecare

Website Design • Brochures • Campaign Creative
Lake Cumberland Endodontics project cover

Lake Cumberland Endodontics

Website Design • Practice Communications • Print
Queen City Specialty Tax Services project cover

Queen City Specialty Tax Services

LOGO DESIGN · DIGITAL EXPERIENCE

Choose a project. Explore the thinking.

INDEPENDENT DESIGN. EXPERIENCE SINCE 1999.
Lake Cumberland lifestyle photograph by Meredith Frye
Feet splashing in Lake Cumberland, photograph by Meredith Frye
FLOATHOUZZ / CREATIVE PARTNERSHIPBRAND · PRINT · LARGE FORMAT

ONE BRAND.EndlessPOSSIBILITIES.

From the first impression
to the pieces people take home.

Explore FLOATHOUZZ ↗
THE WORK BEHIND THE PARTNERSHIP

Connected.
By design.

Original branding, brochures and trade-show graphics. One visual language across print and place.

Explore Creative Partnerships ↗
FLOATHOUZZ gatefold brochure
01 / PRINT COLLATERAL
Coordinated FLOATHOUZZ trade-show graphics
02 / LARGE-FORMAT GRAPHICS
ONE CREATIVE PARTNER. MORE WAYS FORWARD.

GOOD
COMPANY.
For the long run.

Launch a website. Build an identity. Give a campaign a clear direction. Find the right starting point for your business.

YOUR NEXT CHAPTER

A new
brand.
A better
website.
What’s next?

Illustrated portrait of Shirer Burkett
FOUNDER-LED.
COLLABORATIVELY MINDED.
INDEPENDENT STUDIO. BIG CREATIVE ENERGY.

Hi, I’m Shirer.
Founder. Creative lead.

I founded SUPERFAB to bring branding, print and digital design together with a clear point of view. My design career began in 1999, with experience across the U.S. and UK.

Trusted freelance collaborators join projects where their expertise adds value, under SUPERFAB’s creative direction.

You bring the ambition.
Let’s find the possibilities.

Say hello ↗ A little room to play ↗
THE TOOLS ARE FAST. THE THINKING IS SUPERFAB.

AI moves fast.
Good design
takes direction.

AI can help explore ideas and speed up production. Knowing what fits your business, what to question and what to discard takes experience.

We set the direction, question the output and refine the details before anything represents your business.

Put a creative mind in your corner
01 / DIRECT

Set a direction around your business.

02 / QUESTION

Check the message, accuracy and fit.

03 / REFINE

Bring the details into one coherent brand.

GOOD COLLABORATION TRAVELS.

BASED IN KENTUCKY.
Working everywhere.

Clear briefs, scheduled reviews and shared feedback keep projects moving across locations.

A WORLD OF POSSIBILITIES.
LOCAL ROOTS.
OPEN POSSIBILITIES.
GOOD WORK STARTS WITH A CONVERSATION.

LET’S MAKE
IT SUPERFAB.

Your details are used to respond to your inquiry.

SELECTED WORK / A CAREER IN CURIOSITY

The whole picture.

Career team work, pitch concepts, current studio work and self-initiated pieces retain their individual labels. Exact agency and release credits remain to confirm.