STRATEGIC CREATIVE PARTNER · KENTUCKY & BEYONDMORE IMAGINATION.
MORE IMAGINATION.
LESS SAME.
Bring us the problem.
We’ll find the idea.
We help ambitious businesses find their direction—and bring it to life through brands, websites and campaigns.
20+ years across the U.S. & UK · Global (London) · iHeartMedia
CAPITAL / CAMPAIGN CONCEPT
SUMMERTIME
BALL.CAREER PORTFOLIO / TEAM WORK
BALL.CAREER PORTFOLIO / TEAM WORK
SUPERFAB DIGITAL
Your strategic creative partner.
Brand thinking, websites and campaigns for ambitious, owner-led businesses.
Kentucky-based. Working everywhere.
SUNLINE STAYS / FEATURED PROJECTA DIFFERENT KIND OF ESCAPE.
IDEASforDAYS.
A place with a point of view.
01 / 04Scroll to explore · Photography by Meredith FryeTHE SAME STUDIO.
Never the same story.
Connect website, brochures and campaigns around a consistent practice presence.
Sunline Stays
Lake Cumberland Farmers Market
Sparkle Clean
Queen City Specialty Tax Services
Heffelfinger Tree Farm
Choose a project. Explore the thinking.
INDEPENDENT DESIGN. EXPERIENCE SINCE 1999.“There is nothing cookie cutter about her work, and we still love the pieces she created for us a few years back.”
FLOATHOUZZ / CREATIVE PARTNERSHIPBRAND · PRINT · LARGE FORMAT
ONE BRAND.EndlessPOSSIBILITIES.
A place with personality.
01 / 04Scroll to explore · Photography by Meredith FryeFLOATHOUZZ / THE PARTNERSHIP IN PRACTICE.Connected.
Connected.
By design.
It started with a website. It grew into a creative partnership—bringing FLOATHOUZZ’s story to life online, in print and out on the boat-show floor.
Explore the pieces. See how they work together.
Explore the project ↗A story worth taking home.
A gatefold brochure gives prospective guests and owners something tangible to explore, with the same visual language they meet online.
GOOD
COMPANY.
For the long run.
A fresh direction. A launch with something to say. A brand that’s ready for its next chapter. We help you find the idea and carry it through—across identity, websites, campaigns and the places people meet you.
YOUR NEXT CHAPTER
A new
brand.
A better
website.
What’s next?
01
THE CLARITY SESSION
02Find your next step.
A focused working session and a written priorities plan. $650, credited toward qualifying work booked within 60 days.
ONGOING CREATIVE PARTNERSHIP
03Keep good ideas coming.
Experienced creative direction, campaign ideas and design support—with shared priorities and a clear scope.
BRAND STRATEGY + IDENTITY
04Make your mark.
A clear point of view and a distinctive identity that carries across everything you do.
WEBSITE DESIGN
Build your next chapter.
A website shaped around your story and audience—with ongoing SUPERFAB care to keep it working for your business.
COLLABORATIVELY MINDED.
FOUNDER & CREATIVE DIRECTOR
Hi, I’m Shirer.
A wider perspective.
A personal approach.
For more than 20 years, I’ve worked across design and marketing in the U.S. and UK—including leading brand design at Global in London and directing digital programs at iHeartMedia.
I founded SUPERFAB to bring that experience to ambitious businesses with personality and a point of view. We’re a boutique creative and marketing agency connecting strategy, brand, websites and campaigns.
We start with your business: where you want to go, what needs to change and what makes you worth choosing. Then we find the idea and build the work around it.
SUPERFAB is founder-led and built around the work. I set the creative direction and stay close to every project, bringing in the right collaborators when specialist support is needed. One point of contact. One shared direction.
You bring the ambition. We’ll bring the direction.
A little room to play ↗A POINT OF VIEW. A PERSONALITY. A PRESENCE.Make them look.
Make them look.
Give them something
to talk about.
Make it resonate.
The best brands don’t just look the part. They have something to say—and a way of saying it that’s unmistakably theirs.
Clear thinking. Distinctive design. Connected everywhere.
Let’s find your expression ↗BASED IN KENTUCKY.
Working everywhere.
Somerset is home. Our outlook travels—from Lexington and Louisville to Cincinnati, Nashville and beyond. Clear briefs and shared reviews keep the work connected wherever you are.
A WORLD OF POSSIBILITIES.
LOCAL ROOTS.
OPEN POSSIBILITIES.
OPEN POSSIBILITIES.
BEFORE WE TALKA little clarity.
A little clarity.
A good place to start.
Do you use AI?
Yes—selectively. AI helps us explore options and move faster on production. The thinking, the taste and the decisions stay human. You’re investing in judgment, and that’s not something we hand off.
How do you figure out what my business needs?
We start with the business challenge, who needs to care and what needs to change. Then we shape a direction and scope before deciding which deliverables or channels belong.
Who looks after my website after launch?
SUPERFAB websites are built for an ongoing relationship. We manage hosting, technical upkeep and agreed updates, helping your site stay consistent, current and working as intended. You send us the changes; we take care of the details. Your proposal defines the care included, and larger additions are scoped and quoted separately.
Can you work with our in-house team or existing partners?
Yes. SUPERFAB can lead the creative direction alongside your team and bring in the right specialists when a project calls for them. We agree roles, approvals and handoffs at the outset.
How will we know if the work is making a difference?
We define what success should look like against the challenge before work begins. The right signals differ for a brand, website or campaign, so we agree what to look for and review it together—without promising a number before we understand the business.