SCROLL TO EXPLORE ↓Lake Cumberland District Health Department
Clear communication, across languages and county lines. SUPERFAB helped connect English- and Spanish-language campaign creative across 10 Kentucky counties through a consistent visual voice in social, outdoor, print and video.
A connected English- and Spanish-language public-information campaign across 10 Kentucky counties.
PROJECT INFO ↓
Overview
During the COVID-19 pandemic, the Lake Cumberland District Health Department needed to communicate changing public-health information across 10 Kentucky counties. The campaign had to support English- and Spanish-speaking audiences while keeping messages recognizable across different channels.
SUPERFAB developed a connected creative approach spanning social graphics, outdoor advertising, print and supporting campaign applications. Illustration, typography and a flexible visual system helped the messages travel between formats without losing their identity.
Video was also part of the campaign, with Ramie Hutchinson contributing to the video work. The selected archive shows the campaign’s bilingual reach and the range of creative applications.
Impact
- Delivered a connected campaign in English and Spanish
- Supported public-information communications across 10 Kentucky counties
- Carried a recognizable campaign voice across social, outdoor and print
- Included video work in collaboration with Ramie Hutchinson
Deliverables
English & Spanish Campaign Creative · 10-County Public Information · Social Creative · Outdoor Advertising · Print · Video Collaboration
The challenge
The approach
During the COVID-19 pandemic, the Lake Cumberland District Health Department faced the challenge of communicating rapidly changing public health information across a multi-county region. The organization needed a consistent and accessible communication system capable of delivering timely updates, educational resources, and public health guidance while maintaining trust and clarity during an unprecedented period of uncertainty.
Services
English & Spanish Campaign Creative · 10-County Public Information · Social Creative · Outdoor Advertising · Print · Video Collaboration
Clear messages.
One visual voice.
One campaign.
More people reached.
Selected English and Spanish campaign creative from the archive. Historical messages, dates and guidance are shown as design work.
Beyond the stills.
The campaign also included video work with Ramie Hutchinson, connecting moving-image storytelling with the wider public-information campaign.
Built to be seen.
Designed to connect.
What could we
make together?
Let’s talk about your project ↗Next: Gorilla Lift ↗Campaign design and creative direction by SUPERFAB. Video collaboration: Ramie Hutchinson, as identified by Shirer. English/Spanish execution and 10-county scope confirmed by Shirer. Historical public-health campaign artwork is shown as portfolio work, not current medical guidance.