SCROLL TO EXPLORE ↓Master Musicians Festival
The John Prine Golden Ticket was created as a collectible tribute honoring one of America's most beloved singer-songwriters. The piece became a memorable keepsake for attendees and remains one of the most distinctive items developed for the festival.
Created memorable festival merchandise that strengthened the attendee experience.
PROJECT INFO ↓
Overview
Master Musicians Festival is one of Kentucky's most recognized music events, attracting artists and audiences from across the region through its celebration of Americana music and culture.
Superfab partnered with the festival to create hand-illustrated merchandise and specialty event pieces designed to capture the spirit of the festival while giving attendees something meaningful to take home.
Impact
- Created memorable merchandise that strengthened attendee engagement
- Extended the festival experience through collectible branded assets
- Helped transform merchandise into keepsakes connected to the event experience
- Elevated the visual appeal of festival merchandise
Deliverables
Hand-Illustrated Artwork • Merchandise Design • T-Shirt Design • Apparel Graphics • Baseball Cap Design • John Prine Golden Ticket Design
The challenge
The approach
Master Musicians Festival is one of Kentucky's most recognized music events, attracting artists and audiences from across the region through its celebration of Americana music and culture. Superfab partnered with the festival to create hand-illustrated merchandise and specialty event pieces designed to capture the spirit of the festival while giving attendees something meaningful to take home.
Services
Hand-Illustrated Artwork • Merchandise Design • T-Shirt Design • Apparel Graphics • Baseball Cap Design • John Prine Golden Ticket Design
Festival photograph: Design219 / Wikimedia Commons · CC BY-SA 4.0. Counting Crows at MMF, 2014. Responsive crop; photograph otherwise unchanged.
Drawn by hand.
Built into a brand.
Original pencil work from the project archive, before the finished visual system.

Made for the music.
Kept for the memories.



A ticket.
A tribute.
The John Prine Golden Ticket brings illustration and collectible presentation together.




What could we
make together?
Let’s talk about your project ↗Next: Lake Cumberland District Health Department ↗Festival photograph: Counting Crows at Master Musicians Festival, 2014, by Design219, CC BY-SA 4.0. Displayed with responsive cropping; original photograph otherwise unchanged. Selected merchandise and illustration work by SUPERFAB.