SCROLL TO EXPLORE ↓25 years of coffee. A collection to celebrate.
A family-run Somerset favorite, celebrating 25 years. SUPERFAB explored two distinct merchandise concepts, then developed the work with the client into an anniversary collection they love.
An anniversary merchandise collection shaped through collaboration and well received, as reported by Shirer.
PROJECT INFO ↓
Overview
For Baxter’s Coffee’s 25th anniversary, the opportunity was to create merchandise with the warmth and personality of a family-run business rooted in Somerset. The collection needed to feel like something people would want to wear, use and keep.
SUPERFAB began with two creative routes: a colorful Scenic Route collection inspired by the character of the place, and a warmer Bean Around direction built around coffee, local roots and 25 years of community. Both explored how a core idea could travel across apparel, drinkware, posters and collectible details.
The concepts were developed further through client feedback into the final artwork collection. The project shows both the breadth of the initial thinking and the collaborative process of bringing a client’s preferred direction into focus. Shirer reports that the client loves the result and that it has been well received.
Impact
- Explored two distinct creative concepts for a 25th-anniversary merchandise collection
- Developed the work further through client feedback
- Connected illustration, lettering and merchandise applications
- Delivered a collection the client loves, with positive reception reported by Shirer
Deliverables
Merchandise Concept Development · Illustration · Apparel Graphics · Drinkware Artwork · Anniversary Poster · Badge & Sticker Artwork · Design Development
The challenge
Explore how an independent coffee brand could celebrate its anniversary through a distinctive collection.
The approach
Selected brand / anniversary collection work. Explore the applications and design details below. Project roles and credits are noted at the end.
Services
Merchandise Concept Development · Illustration · Apparel Graphics · Drinkware Artwork · Anniversary Poster · Badge & Sticker Artwork · Design Development
& COMMUNITY.
An anniversary deserves more than a date on a T-shirt. The brief became an opportunity to explore a collection with character, local roots and something worth keeping.
Take the
scenic route.
Bold landscapes, warm color and a destination worth returning to. A connected idea across apparel, drinkware, print and collectibles.
Bean around.
Rooted here.
A warmer heritage direction: coffee botanicals, a sense of place and a celebration of the people who make a local favorite.
From possibilities
to a collection.
Two starting points led to further exploration and refinement. The later artwork below shows how the project developed through feedback into the collection the client embraced.
What could we
make together?
Let’s talk about your project ↗Next: Master Musicians Festival ↗25th-anniversary merchandise concepts and design development by SUPERFAB. Family-run business context, client response and reception confirmed by Shirer. Product mockups present design concepts; flat files show later artwork. The displayed mockups are not photographs of manufactured products. Supplied Baxter’s family photograph.