Heffelfinger Tree Farm has helped families throughout Pulaski County create holiday traditions and memories for generations through its choose-and-cut Christmas tree experience.

The goal was to develop a visual identity that reflected the warmth, nostalgia, and family-centered nature of the business while remaining versatile enough to work across signage, merchandise, apparel, and seasonal marketing materials.

Superfab partnered with the farm to create a distinctive identity system designed to celebrate the spirit of the holiday season while providing a recognizable and enduring foundation for the brand.