Alan Keck — Mayor of Somerset

A local campaign. A lasting chapter in Somerset. SUPERFAB DIGITAL helped Alan Keck introduce his mayoral campaign through a connected website and print presence—bringing the character of the city into the story. He was elected mayor in 2018 and re-elected in 2022.

FROM CANDIDATE TO TWO-TERM MAYOR.

Campaign design supported a clear, recognizable public presence. Alan Keck won the 2018 election and a second term in 2022.

PROJECT INFO ↓

Overview

Running for mayor means asking a community to imagine its future with you. The campaign needed a visual presence that felt connected to Somerset, while giving people clear ways to learn about the candidate and take part.

SUPERFAB DIGITAL created the campaign website and collateral, including kickoff invitations and stationery. Rather than treating those pieces as separate jobs, the work connected them through a consistent campaign identity and a strong sense of place. Fountain Square and colorful local imagery made Somerset part of the presentation.

The website gave the campaign an online home. Invitations brought the same character into a specific event, while coordinated correspondence carried it into more personal conversations. The practical value was consistency: people encountered one recognizable campaign across different touchpoints.

Alan was elected mayor in 2018 and re-elected for a second term in 2022. That is the campaign’s public outcome; SUPERFAB’s contribution was the design and communication work supporting its presentation, rather than a claim that design alone determined the election.

Impact

A coordinated campaign website and print presence
Local character carried through invitations and correspondence
Campaign context: elected in 2018 and re-elected in 2022

Deliverables

Campaign Website • Invitations • Stationery • Campaign Collateral

A LOCAL CAMPAIGN / A CONNECTED PRESENCE

Somerset in the story.
Across every touchpoint.

Campaign correspondence, event invitations and a website carried a coordinated visual direction. The work made room for local character while keeping the candidate and the next step clear.

Alan Keck Campaign website / archived presentation — Campaign website / archived presentation

Alan Keck Campaign kickoff invitation / front — Campaign kickoff invitation / front

Alan Keck Campaign kickoff invitation / reverse — Campaign kickoff invitation / reverse

Alan Keck Campaign notecard and letterhead / print artwork — Campaign notecard and letterhead / print artwork

THE CAMPAIGN OUTCOME

A campaign becomes
a chapter in the city.

Alan Keck was elected mayor of Somerset in 2018 and re-elected in 2022. The website and collateral shown here supported his original campaign, giving it a coordinated presence across digital and print.

Mayor’s biography / City of Somerset ↗

YOUR NEXT CHAPTER

What could we
make together?

Let’s talk about your project ↗Back to all projects ↗

Archived campaign website and collateral by SUPERFAB DIGITAL. Historical campaign materials are presented as design work. Hero photography: Ross Corder.