SCROLL TO EXPLORE ↓FLOATHOUZZ
Launching a new product category requires more than a website—it requires a story people can understand and believe in. From shaping the brand voice and visual direction to overseeing photography, advertising, and sales materials, Superfab helped create a cohesive brand experience that transformed an innovative concept into a recognizable lifestyle brand.
Helped transform an innovative concept into a recognizable lifestyle brand.
PROJECT INFO ↓
Overview
FLOATHOUZZ introduced a unique approach to waterfront living on Lake Cumberland—offering luxury floating homes designed for both ownership and short-term rental experiences.
The challenge was creating clarity around a concept that didn't fit neatly into traditional real estate, vacation rental, or boating categories. Beyond launching a website, the brand needed a cohesive identity, consistent messaging, compelling visual storytelling, and a marketing foundation capable of supporting long-term growth.
Superfab partnered with FLOATHOUZZ to help shape nearly every aspect of the brand's public-facing presence—from messaging and creative direction to digital experiences, advertising campaigns, photography direction, and sales materials.
Impact
- Established a recognizable identity for an emerging lifestyle brand
- Created consistent messaging across digital and marketing channels
- Developed a stronger foundation for lead generation and customer engagement
- Elevated brand perception through creative direction and visual storytelling
- Supported launch, growth, and market awareness initiatives
Deliverables
Brand Development • Marketing Strategy • Original Website Design • Creative Direction • Content Development • Photography Direction • Vendor Coordination • Paid Social Advertising • Landing Pages • Sales Materials • Trade Show Graphics • Campaign Creative • Social Media Content
The challenge
The approach
FLOATHOUZZ introduced a unique approach to waterfront living on Lake Cumberland—offering luxury floating homes designed for both ownership and short-term rental experiences. The challenge was creating clarity around a concept that didn't fit neatly into traditional real estate, vacation rental, or boating categories. Beyond launching a website, the brand needed a cohesive identity, consistent messaging, compelling visual storytelling, and a marketing foundation capable of supporting long-term growth. Superfab partnered with FLOATHOUZZ to help shape nearly every aspect of the brand's public-facing presence—from messaging and creative direction to digital experiences, advertising campaigns, photography direction, and sales materials.
Services
Brand Development • Marketing Strategy • Original Website Design • Creative Direction • Content Development • Photography Direction • Vendor Coordination • Paid Social Advertising • Landing Pages • Sales Materials • Trade Show Graphics • Campaign Creative • Social Media Content
Every detail.
The same story.
From a first introduction to a conversation about ownership. A connected family of print and sales materials.
Own. Earn.
Enjoy.
One voice.
At every scale.
Small-format collateral, event displays and campaign artwork carry the brand into different conversations.
Make the idea
feel real.
A press-ready brand needs a clear story and a coherent image library. Selected imagery from the archived press-kit folders brings the on-water experience into view.
Project photography: Meredith Frye where identified.SUPERFAB: photography direction, selection and organization.
More than a project.
A creative partnership.
Explore a creative partnership ↗What could we
make together?
Let’s talk about your project ↗Next: Lake Cumberland Farmers Market ↗Original brand and marketing work by SUPERFAB. The current FLOATHOUZZ website was redesigned by another company. Project photography by Meredith Frye where identified. Past social and advertising work describes this engagement, not the current standard partnership scope.