SCROLL TO EXPLORE ↓Distinctive by design
A featured illustrated identity for Melinda Gillum Dalton, followed by a concise selection of other studio marks. Different briefs, different personalities, one considered approach to design.
A connected illustrated brand system, with nine supporting identities from the studio archive.
PROJECT INFO ↓
The challenge
Create recognizable marks that reflect different businesses rather than applying one studio style to every client.
The approach
Selected brand / selected logo designs work. Explore the applications and design details below. Project roles and credits are noted at the end.
Services
Character Illustration • Logo Design • Identity Lockups • Apparel Artwork • Promotional Applications
Personality.
Built into the brand.
An illustrated character, distinctive lettering and flexible lockups form a connected identity. This is archived campaign design, presented as a study in illustration and brand consistency.
One personality.
More ways to show up.
The archived application mockups carry the same character across apparel and promotional pieces. These are design presentations, not photographs of manufactured products.
A few more
distinct personalities.
A compact selection of marks for different businesses and organizations. Each is shown at an equal scale.
What could we
make together?
Let’s talk about your project ↗Next: Lifeline Homecare ↗Melinda Gillum Dalton illustration, identity and application artwork by SUPERFAB. Archived campaign design; application images are presentation mockups. Supporting identities are shown from the studio archive.