SCROLL TO EXPLORE ↓Melinda Gillum Dalton
A family court campaign with a human face. For Melinda Gillum Dalton’s run for Family Court Judge, SUPERFAB DIGITAL used bespoke illustration to make the candidate feel approachable—and reflect the families and children at the heart of the court’s work.
A recognizable illustrated identity adapted across campaign lockups, apparel and promotional artwork.
PROJECT INFO ↓
The challenge
Create recognizable marks that reflect different businesses rather than applying one studio style to every client.
The approach
Selected brand / selected logo designs work. Explore the applications and design details below. Project roles and credits are noted at the end.
Services
Character Illustration • Logo Design • Identity Lockups • Apparel Artwork • Promotional Applications
Personality.
Built into the brand.
A personal approach to a public role. The illustration brings warmth to a Family Court Judge campaign, while distinctive lettering and coordinated lockups keep the identity recognizable across its applications.
One personality.
More ways to show up.
The archived application mockups carry the same character across apparel and promotional pieces. These are design presentations, not photographs of manufactured products.
A few more
distinct personalities.
Different businesses. Different design problems. This supporting collection shows how a distinctive idea can become a recognizable mark—from food and finance to community spaces and hospitality.
What could we
make together?
Let’s talk about your project ↗Back to all projects ↗Melinda Gillum Dalton illustration, identity and application artwork by SUPERFAB DIGITAL. Archived campaign design; application images are presentation mockups. Supporting identities are shown from the studio archive.