SCROLL TO EXPLORE ↓A different kind of stay. A world worth stepping into.
A brand you can step into. From the Sunline logo and identity to collaborative interior-design input and a booking-focused website, SUPERFAB helped connect the feeling of the homes with the way guests discover them.
One connected hospitality brand—from the identity and the character of the stay to the digital journey toward booking.
PROJECT INFO ↓
Overview
Sunline Stays offers two characterful floating homes on Lake Cumberland. The opportunity was to build a brand around more than a place to sleep: morning light on the water, colorful spaces to gather and the freedom to step straight into lake life.
SUPERFAB created the Sunline logo and brand identity and contributed to the interior-design process, helping connect the brand’s personality with the physical guest experience. Each home needed its own character while belonging to the same inviting world.
The website carries that experience into the guest’s first encounter with the brand. Property photography, expressive typography, individual stay stories and moving wave details make the atmosphere tangible. Galleries, practical information and booking links give interested guests a clear next step.
Supporting social creative and AI-assisted video extend that world beyond the website. Together, the work gives the brand a consistent presence across the identity, the stay, the digital experience and campaign assets.
Impact
- Created the Sunline logo and brand identity
- Connected brand thinking with collaborative interior-design input
- Carried the distinct character of the floating homes into the website
- Brought photography, property stories and booking pathways into one guest journey
- Extended the brand into social creative and AI-assisted motion
Deliverables
Logo Design · Brand Identity · Collaborative Interior-Design Input · Website Design · Digital Art Direction · Property Presentation · Photography Curation · Booking-Link Pathways · Social Creative · AI-Assisted Video
The challenge
Help prospective guests understand two distinctive floating homes, picture their stay and move toward booking.
The approach
Expressive typography, property photography and clear routes to galleries and booking links help guests explore each property’s character.
Services
Logo Design · Brand Identity · Collaborative Interior-Design Input · Website Design · Digital Art Direction · Property Presentation · Photography Curation · Booking-Link Pathways · Social Creative · AI-Assisted Video
From identity
to atmosphere.
SUPERFAB created the Sunline logo and brand, contributed to the interiors and carried that world into the digital guest experience.
Picture yourself
here.
A different kind
of escape.
Room to unwind.
Reasons to stay.
The color, the details and the water just outside. Selected project photography brings those moments into the guest experience.
The feeling.
Beyond the website.
Social creative and AI-assisted motion extend the same brand world into smaller, shareable moments.
Step inside
the digital world.
Scroll inside the website preview to explore the live experience, including its moving waves.
Open full website ↗What could we
make together?
Let’s talk about your project ↗Next: FLOATHOUZZ ↗Sunline logo, brand identity and website by SUPERFAB. Interior-design contribution in collaboration with the project team. Property photography by Meredith Frye where identified; additional imagery supplied by the client. Shirer reports consistent bookings. No occupancy percentage or attribution solely to the website is claimed.